The ESPN tournament challenge campaign is all about getting people to fill out their brackets and pick a winner for the tournament. The concept for this campaign is motivating users to quit listening to the experts, stop reading about bracket predictions and make your picks. To drive home the idea of 'urgency' we created a takeover that crumbled part of the page and threw it in the trash. It was a fun idea using a basketball trash can hoop and incorporating a rollover to add extra engagement if you so happen to find it.
Masthead Unit
Display Ad Storyboards
Interactive Homepage Takeover
Awards
